RETHINKING THE ORDINARY

 

 

 

 

 

 

 

 

START THE JOURNEY

VIAPIAVE33
IS THE REAL HOME ADDRESS WHERE EVERYTHING STARTED.
WE CONCEIVE OUR PROJECT AS A METAPHORICAL
HOUSE THAT WE CURATE WITH MEANINGFUL OBJECTS AND GARMENTS
DESIGNED FOR THE CONTEMPORARY HUMAN BEING.

 

 

OUR PARTNERS

 

 

 

 

 

 

KOREA

10 CORSO COMO, SEOUL.

 

JAPAN

DOVER STREET MARKET GINZA, TOKYO
11747391 STORE, OSAKA
BLEND MARKET KYOTO.

 

 

 

 

EXPERIENCES

 

 

 

 

 

 

 

 

 

TIME AND SPACE ARE A LUXURY.

 

 

 

 

 

 

EXPLORE

A SHELTER TO RETHINK THE ORDINARY.

 

WE DESIGN A SERIES OF ITINERANT EPHEMERAL STORES AND EXPERIENCES THAT OFFER A UNIQUE MOMENT OF NEW SOCIALIZATION AND DISTRACTION FROM THE ACCELLERATED DIGITAL WORLD. THE SPACES SERVE AS A PLACE TO LIVE A UNIQUE EXPERIENCE WHERE TO BE HOSTED AND EXPERIENCE SELFCARE, BEAUTY AND INSTROSPECTION.

EPHEMERAL RETREATS TO RETHINK THE SHOPPING EXPERIENCE AND THE FUTURE OF THE SPACES WHERE THE CONNECTION BEETWEEN HUMAN BEINGS HAPPENS

IMMERSIVE ATMOSPHERE

DESIGNED ENVIRONMENT

MODEST LIGHT

OLFACTIVE ARCHITECTURE

SIGNATURE ROOM FRAGRANCE

COLLECTIVE RITUAL

MEDITATION PRACTICES

FOOD EDUCATION

REST

HEAL

MORE TO COME.

 

 

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HOPE TO SEE YOU THERE.